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Prioritising investments in marketing activities to improve business performance
Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 25 (2014) 6, pp. 582-601
Persistent link: https://www.econbiz.de/10010336189
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Prioritising marketing activities in different types of marketing functions
Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 28 (2017) 11, pp. 1264-1284
Persistent link: https://www.econbiz.de/10011779645
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Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses
Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 27 (2016) 7/8, pp. 927-943
Persistent link: https://www.econbiz.de/10011581296