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Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Customer engagement marketing, (pp. 269-292). 2018
Persistent link: https://www.econbiz.de/10011739869
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Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans; Homburg, Chrsitian - 2009
Persistent link: https://www.econbiz.de/10003794518
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Analyzing policy capturing data using structural equation modeling for within-subject experiments (SEMWISE)
Weijters, Bert; Baumgartner, Hans - In: Organizational research methods : ORM 22 (2019) 3, pp. 623-648
Persistent link: https://www.econbiz.de/10012128083
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Dealing with common method variance in international marketing research
Baumgartner, Hans; Weijters, Bert - In: Journal of international marketing 29 (2021) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10012608046
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On the use of balanced item parceling to counter acquiescence bias in structural equation models
Weijters, Bert; Baumgartner, Hans - In: Organizational research methods : ORM 25 (2022) 1, pp. 170-180
Persistent link: https://www.econbiz.de/10012794833
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Measuring latent individual difference variables with a conjoint design and structural equation modeling
Weijters, Bert; Deltomme, Berre; Gorissen, Karen; … - In: Marketing letters : a journal of research in marketing 35 (2024) 2, pp. 245-257
Persistent link: https://www.econbiz.de/10015125211