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Structural equation model
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ECONIS (ZBW)
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Antecedents of green brand equity : an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
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Shopper perception and loyalty : a stochastic approach to modelling shopping mall behaviour
Kok Wei Khong
;
Fon Sim Ong
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 626-642
Persistent link: https://www.econbiz.de/10010387836
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Analysing online reviews of restaurants in Malaysia : a novel approach to descriptive and predictive analytic
Kok Wei Khong
;
Shasha Teng
;
Butt, Mohammad Mohsin
; …
- In:
International journal of electronic business : IJEB
16
(
2021
)
4
,
pp. 315-335
Persistent link: https://www.econbiz.de/10012669833
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