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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Factors influencing the adoption of payment banks in India using an extended TAM
Kaur, Japneet
;
Kaur, Sawraj
;
Syan, Amanjot Singh
; …
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
4
,
pp. 309-321
Persistent link: https://www.econbiz.de/10012586877
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2
Measuring the impact of creative viral advertising content on hierarchy-of-effects : an application of structural equation modelling
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014318230
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3
Investigating effect of social media advice and corporate information on retail investors' decisions in stock market
Shiva, Atul
;
Manjit Singh
;
Sharma, Rishi R.
;
Sethi, Monica
- In:
International journal of business and globalisation : IJBG
36
(
2024
)
2/3
,
pp. 162-185
Persistent link: https://www.econbiz.de/10015057578
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4
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
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