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Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 146-162
Persistent link: https://www.econbiz.de/10003979655
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Understanding the metrosexual and spornosexual as a segment for retailers
Mitchell, Vincent-Wayne; Lodhia, Amar - In: International journal of retail & distribution management 45 (2017) 4, pp. 349-365
Persistent link: https://www.econbiz.de/10011640144
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Factors that affect consumers' cross-buying intention : a model for financial services
Soureli, Magdalini; Lewis, Barbara R.; Karantinou, … - In: Journal of financial services marketing : JFSM 13 (2008/09) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003806426