This study investigates the effects of green knowledge, green self-identity, and green attitudes on green buying behavior. This study also examines the role of green self-identity in mediating the relationship between green knowledge and green buying behavior, as well as green attitudes as a...

This article deals with the study of Corporate Responsibility (CR) under the European Customer Satisfaction Index (ECSI). The methodology of this empirical study, conducted among 629 customers staying at hotels in the city of Seville, is based on structural equation modeling (PLS). The results...

In today’s markets, many products are perceived to be similar because of information and commuication technologies that are developing fastly. In spite of this, enterprises should make their products different and unique to compete in a sustainable manner. Besides, marketing strategies based...

Numerous studies have indicated racial and ethnic disparities in the vocationalrehabilitation (VR) system, including differences in eligibility, services provided, andemployment outcomes. Few of these studies, however, have utilized advancedmultivariate techniques or latent constructs to measure...

The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity...

A large body of research exists investigating the link between environmental attitudes and behavior. Many empirical studies have found modest positive effects, suggesting that attitudes toward the environment might indeed influence environmental behavior. However, most of the previous empirical...

Shrinking meat intake levels and simultaneously increasing consumption of plant-based products among consumers suggest that consumers' dietary behavior implies the purchase of plant-based food substitutes. We contribute to the literature by investigating the most important determinants of...

Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...

An extended technology acceptance model for matchmaking tools in coworking spaces is presented and tested among 92 German coworkers. Advancing previous research, hedonic and community-related aspects are integrated into a framework based on the extended unified theory of acceptance and use of...

Green concern is making a profound impact on building green competitive advantage (GCA) across the globe. Apparel sector of Bangladesh is at crossroads regarding sustainability of firms. Green initiatives are thus required for ensuring the survival of apparel sector. The current study attempts...