This study provides an additional partial test of the Hunt-Vitell theory (1986, 1993) within the consumer ethics context. Using structural equation modeling, the relationships among an individual’s personal values (conceptualized by the typology of Schwartz, 1992), ethical ideology and ethical...

(WP 02/03 Clave pdf) The common factor model assumes a linear relation between the observed variables and a set of underlying latent traits. It also assumes that the linear coefficients, intercepts and slopes (factor loadings), linking the observed variables to the latent traits are fixed...