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~subject:"Strukturgleichungsmodell"
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Strukturgleichungsmodell
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Martínez, Eva
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De Chernatony, Leslie
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European journal of marketing : EJM
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ECONIS (ZBW)
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Brand extension feedback : the role of advertising
Martínez, Eva
;
Montaner, Teresa
;
Pina, José M.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10003840042
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2
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
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3
Consumer responses to brand extensions: a comprehensive model
Martínez, Eva
;
Pina, José M.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10008650633
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