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Stop the music!
Sheehan, Brian; Tsao, James; Pokrywczynski, James - In: Journal of advertising research 52 (2012) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
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Misguided optimism among college student smokers : leveraging their quit-smoking strategies for smoking cessation campaigns
Wolburg, Joyce M. - In: Journal of consumer affairs : official publication of … 43 (2009) 2, pp. 305-331
Persistent link: https://www.econbiz.de/10009531227
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Insights for prevention campaigns : the power of drinking rituals in the college student experience from freshman to senior year
Wolburg, Joyce M. - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10011529741
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Communicating with college student nondrinkers : using the six-segment message strategy wheel to create advertising messages that resonate
Wolburg, Joyce M.; Haley, Eric John - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10014514645