This paper investigates students working on case analysis as a part of the summative assessment in an undergraduate marketing subject, with the aim of developing student’s analytical, strategic thinking, problem solving skills and knowledge of marketing principles. The results indicated that a...

Abstract: The adoption of Information and Communication Technology (ICT) in Tertiary Institutions in Singapore are well advanced and modern teaching and learning practices with a high level of ICT use are being successfully integrated with elements of the traditional on-campus lectures and...

The last decade has seen increasing diversity in the Australian tertiary scene, characterised by competition in domestic and global markets. Universities are attempting to extricate themselves from the rigidity of intense regulation to enable the growth of a diverse range of strategies, from the...

Given the ever increasing levels of competition for Asian students in their local markets, overseas institutions will be striving more and more to deliver greater quality and improved levels of customer service. This study was conducted at two locations in Asian, using partner institutions, to...