We report on an experiment to investigate the effect of an online asynchronous marketing simulation on student engagement and GPA. Engagement was measured in terms of conscious attention, enthused participation and social connection. The participants were 45 students undertaking marketing...

Advertising that pushes the boundaries can sometimes be negatively received, some of these advertisements were reported to the regulator of advertising in the UK while Companies has had to apologise for their advertisements. The systemic diversity problem in the advertising industry is also...

Higher education particularly is undergoing a paradigmatic shift while embracing digitization. This paper presents an overview of the issues in higher education in developing countries. By taking a close look at the categorization and stratification of countries, exploring developing countries'...

Part 1: Introduction -- Chapter 1: Exploring factors influencing student choice in Africa: Introduction to Edited Collection -- Part 1: Choice and Decision Making -- Chapter 2: Co-Creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process -- Chapter...