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Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions

Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375

Persistent link: https://www.econbiz.de/10010401050

Where is everyone? : an examination of attendance at college football bowl games

Eddy, Terence; Rascher, Daniel; Stewart, Rebecca - In: International journal of sport finance 11 (2016) 1, pp. 26-45

Persistent link: https://www.econbiz.de/10011452048

Is University Sports an Advertisement in the Higher Education Market? An Analysis of the Hakone Long-Distance Relay Road Race in Japan

Yamamura, Eiji - 2015

A university long-distance relay road race, the Hakone Ekiden, is widely acknowledged as the most popular New Year's sporting event in Japan. The event is held immediately prior to the university application period in Japan. Using Japanese panel data for 2001-2014, this study examined how the...

Persistent link: https://www.econbiz.de/10013029727

A Proposal for Group Licensing of College Athlete NILs

Brown, Jeffrey; Pearl, James; Salinger, Jeremy; … - 2020

Recent litigation has clarified rules governing the right to publicity and in some cases has expanded opportunities for NCAA college athletes to commercialize their NILs. Those opportunities will likely increase as state and federal legislation allows compensation for NIL-related activities....

Persistent link: https://www.econbiz.de/10014094493

The role of football win percentage on college applications for Power Five and Group of Five schools

McFarland, Craig; Groothuis, Peter Andrew; Guignet, Dennis - In: Contemporary economic policy : a journal of Western … 42 (2024) 3, pp. 474-482

Persistent link: https://www.econbiz.de/10015158299

Student attendance at campus sporting events : how can we get them there?

Castleberry, Stephen Bryon; Espel, Stephen - In: Journal of business case studies 14 (2018) 4, pp. 33-38

Persistent link: https://www.econbiz.de/10011950448

Declining student attendance at college sporting events : testing the relative influence of constraints

Simmons, Jason M.; Popp, Nels; Greenwell, Christopher - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 122-134

Persistent link: https://www.econbiz.de/10012630762

Why are college sports tourists traveling long distance? : antecedents of destination and team loyalty

Min, Jae Han; Chang, Hyo Jung; Fowler, Deborah; Blum, Shane - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 323-343

Persistent link: https://www.econbiz.de/10013553056

The impact of college football on academic achievement

Hernández-Julián, Rey; Rotthoff, Kurt W. - In: Economics of education review 43 (2014), pp. 141-147

Persistent link: https://www.econbiz.de/10010516784

Purchase intention behind Mercer University’s inaugural football team

McClung, Steven; Rynarzewska, Ania Izabela - In: International review on public and non-profit marketing 12 (2015) 2, pp. 155-167

Persistent link: https://www.econbiz.de/10011410754