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~subject:"Studierende"
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Studierende
Konsumentenverhalten
16
Consumer behaviour
15
Bekleidungsindustrie
8
Clothing
8
Clothing industry
8
Bekleidung
7
Apparel
6
USA
5
Mode
4
United States
4
Women
4
Advertising effects
3
Beziehungsmarketing
3
Fashion
3
Fashion involvement
3
Frauen
3
Materialism
3
Relationship marketing
3
Students
3
Textile distribution
3
Textilhandel
3
Werbewirkung
3
Age group
2
Altersgruppe
2
Consumer socialization
2
Contamination
2
Daughters
2
Einzelhandel
2
Emotion
2
Entrepreneurship
2
Entscheidung
2
Evironmentalism
2
Hang tags
2
Jugendliche
2
Ladengestaltung
2
Lebensstil
2
Lifestyle
2
Market segmentation
2
Marketing management
2
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Article
3
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Aufsatz in Zeitschrift
3
Language
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English
3
Author
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Yan, Ruoh-nan
3
Hyllegard, Karen H.
2
Bae, Su Yun
1
Blaisi, LaVon F.
1
Ogle, Jennifer Paff
1
Xu, Huimin
1
Published in...
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Journal of fashion marketing and management
1
Journal of marketing communications
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
3
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1
College students' responses to prosocial marketing claims on apparel hang tags
Hyllegard, Karen H.
;
Ogle, Jennifer Paff
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10010392842
Saved in:
2
Marketing eco-fashion : the influence of brand name and message explicitness
Yan, Ruoh-nan
;
Hyllegard, Karen H.
;
Blaisi, LaVon F.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 151-168
Persistent link: https://www.econbiz.de/10009532000
Saved in:
3
Second-hand clothing shopping among college students : the role of psychographic characteristics
Yan, Ruoh-nan
;
Bae, Su Yun
;
Xu, Huimin
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011308969
Saved in:
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