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Marketing operations efficiency and the Internet : an organizing framework
Kalaignanam, K.
;
Kushwaha, T.
;
Varadarajan, Poondi Rajan
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10003704509
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