This study set out to understand some of the key issues involved in a successful crowdfunding campaign based on interviews with founders of several UK-based businesses that had been successful at obtaining funds via different crowdfunding models. The results show that contrary to previous...

Crowdfunding has become a valuable source of funding for new businesses and projects, and this study investigates what makes a successful campaign in the Arts. The study reports similar findings as other studies such as need to be prepared with a clear and transparent video disclosing the...

Intro -- Table of Contents -- Preface -- Acknowledgments -- Chapter 1: Managing for Stakeholders -- Chapter 2: Business in the Twenty-first Century -- Chapter 3: The Basic Framework -- Chapter 4: Stakeholders, Purpose, and Values -- Chapter 5: Everyday Strategies for Creating Value for...