We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or advertising intensity, we allow the incumbent to consider changes in its business model. We consider...

A considerable number of studies have identified various antecedent determinants of crowdfunding success. However, the mixed findings and lack of theoretical convergence in this domain have hampered efforts to obtain a clear understanding of what factors truly drive crowdfunding success. To...