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In crowdfunding we trust? : investigating crowdfunding success as a signal for enhancing trust in sustainable product features
Wehnert, Peter; Baccarella, Christian V.; Beckmann, Markus - In: Technological forecasting & social change : an … 141 (2019), pp. 128-137
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012132995
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The legitimization effect of crowdfunding success : a consumer perspective
Maier, Lukas; Baccarella, Christian V.; Block, Jörn; … - In: Entrepreneurship theory and practice : ET&P 47 (2023) 4, pp. 1389-1420
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014325076
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This is How We Do It : Untangling Patterns of Super Successful Social Media Activities
Eismann, Tobias; Wagner, Timm; Baccarella, Christian; … - 2018
Online social media plays an important role in the marketing communications mix of many companies. Thus, scholars have recently tried to uncover patterns that have a positive impact on the effectiveness of social media communication, predominantly focusing on message characteristics. Although a...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014112436