Similar Search Results

A cross-cultural comparison of brand extension success factors : a meta-study

Henseler, Jörg; Horváth, Csilla; Sarstedt, Marko; … - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 5-20

Persistent link: https://www.econbiz.de/10008659860

Developing a measurement approach for reputation of non-profit organizations

Sarstedt, Marko; Schloderer, Matthias Peter - In: International journal of nonprofit and voluntary sector … 15 (2010) 3, pp. 276-299

Persistent link: https://www.econbiz.de/10008652345

Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit : eine explorative Analyse von Unternehmensberatungsprojekten

Höck, Michael; Ringle, Christian M.; Sarstedt, Marko - In: Die Betriebswirtschaft : DBW 71 (2011) 6, pp. 577-597

Persistent link: https://www.econbiz.de/10009382928

Direct and configurational paths of absorptive capacity and organizational innovation to successful organizational performance

Ali, Murad; Seny Kan, Konan Anderson; Sarstedt, Marko - In: Journal of business research : JBR 69 (2016) 11, pp. 5317-5323

Persistent link: https://www.econbiz.de/10011589799

Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger's Model to Account for Unobserved Heterogeneity

Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian M. - 2014

This paper extends Festge and Schwaiger’s (2007) model of customer satisfaction with industrial goods by accounting for unobserved heterogeneity. The application of a novel response-based segmentation approach in partial least squares path modeling (PLS-PM) - the finite mixture partial least...

Persistent link: https://www.econbiz.de/10014149556