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~subject:"Suchmaschine"
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Suchmaschine
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Penta, Antonio
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Decarolis, Francesco
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Dimpfl, Thomas
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Jerath, Kinshuk
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Pan, Bing
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Information systems research : ISR
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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Electronic commerce research and applications
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Journal of competition law & economics
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SpringerLink / Bücher
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International journal of electronic commerce : IJEC
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International journal of industrial organization
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International journal of internet marketing and advertising : IJIMA
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Discussion papers / CEPR
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International review of financial analysis
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Journal of forecasting
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Leitfaden Online-Marketing ; [Bd. 1]
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essentials
9
Applied economics letters
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Discussion paper series / IZA
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International journal of forecasting
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism economics : the business and finance of tourism and recreation
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Discussion paper / Centre for Economic Policy Research
7
Electronic commerce research
7
Energy economics
7
IZA Discussion Paper
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of electronic commerce research : JECR
7
Journal of marketing research : JMR
7
TILEC Discussion Paper
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Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
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International journal of business information systems : IJBIS
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ECONIS (ZBW)
1,918
USB Cologne (EcoSocSci)
49
EconStor
23
USB Cologne (business full texts)
8
BASE
3
OLC EcoSci
1
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1
Cyclical bid adjustments in search-engine
advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
Saved in:
2
An experimental study of the generalized second price auction
Bae, Jinsoo
;
Kagel, John H.
- In:
International journal of industrial organization
63
(
2019
),
pp. 44-68
Persistent link: https://www.econbiz.de/10012320559
Saved in:
3
Keyword search
advertising
and limited budgets
Shin, Woochoel
- In:
Marketing science
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
4
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
Saved in:
5
The impact of competing ads on click performance in sponsored search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
Saved in:
6
Differential effects of keyword selection in search engine
advertising
on direct and indirect sales
Lu, Xianghua
;
Zhao, Xia
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10010378600
Saved in:
7
Exclusive Display in Sponsored Search
Advertising
Jerath, Kinshuk
-
2015
As sponsored search becomes increasingly important as an
advertising
medium for firms, search engines are exploring … more advanced bidding and ranking mechanisms to increase their revenue from auctions for sponsored search
advertising
. For …
Persistent link: https://www.econbiz.de/10013038015
Saved in:
8
Multiple keywords management in sponsored search
advertising
with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
9
Designing an online retail marketplace : leveraging information from sponsored
advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
10
Keyword search
advertising
and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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