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Exploring the perceived value of social practice theories for business-to-business marketing managers
Lowe, Sid; Rod, Michel; Kainzbauer, Astrid; Hwang, Ki-Soon - In: Journal of organizational change management 29 (2016) 5, pp. 751-768
Persistent link: https://www.econbiz.de/10011619336
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When western measures meet eastern perspectives : a prototyping analysis of xinren in buyer-seller relationships
Migge, Thorsten; Kiffin-Petersen, Sandra A.; Purchase, … - In: Industrial marketing management : the international … 91 (2020), pp. 129-141
Persistent link: https://www.econbiz.de/10012422202
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Editorial: business-to-business marketing: imagining something different
Purchase, Sharon; Medlin, Christopher J. - In: The journal of business & industrial marketing 39 (2024) 3, pp. 441-446
Persistent link: https://www.econbiz.de/10015078795
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Marketing research agency, creative agency and client relationships : a study of relationship tensions
Vejnovic, Ena; Purchase, Sharon; Tarabashkina, Liudmila - In: The journal of business & industrial marketing 39 (2024) 3, pp. 461-473
Persistent link: https://www.econbiz.de/10015078799
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Supplier perceived value : differences between business-to-business and business-to-government relationships
Purchase, Sharon; Goh, Tony; Dooley, Ken - In: Journal of purchasing and supply management 15 (2009) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10003824886