Narrow search
Showing 1 - 7 of 7
Cover Image
Endorser gender and age effects in B2B advertising
Mohan, Mayoor; Ferguson, Jodie L.; Huhmann, Bruce A. - In: Journal of business research : JBR 148 (2022), pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Cover Image
Sizing up the retailer brand implementation gap and its effects on brand-building outcomes
Ferguson, Jodie L.; Brown, Brian P. - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 391-404
Persistent link: https://www.econbiz.de/10009511235
Cover Image
Customer response to dissatisfaction : a synthesis of literature and conceptual framework
Ferguson, Jodie L.; Johnston, Wesley J. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 118-127
Persistent link: https://www.econbiz.de/10008907883
Cover Image
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.; Brown, Brian P.; Johnston, Wesley J. - In: Journal of business research : JBR 72 (2017), pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Cover Image
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.; Mohan, Mayoor - In: Industrial marketing management : the international … 89 (2020), pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Cover Image
Operationalizing ad creativity and its effects in B2B advertising
Ferguson, Jodie L.; Brown, Brian P.; Swani, Kunal; … - In: Industrial marketing management : the international … 126 (2025), pp. 168-184
Persistent link: https://www.econbiz.de/10015395408
Cover Image
Drivers of international e-tail performance : the complexities of orientations and resources
Colton, Deborah A.; Roth, Martin S.; Bearden, William O. - In: Journal of international marketing 18 (2010) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10003960779