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~subject:"Supplier relationship management"
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Special issue on co-opetition...
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Supplier relationship management
Coopetition
17
Koopetition
16
Unternehmenskooperation
16
Inter-firm cooperation
15
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7
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7
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7
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Business-to-business marketing
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Innovation
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Paradox
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Business model
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Emotion
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KMU
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Lieferantenmanagement
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Organisatorischer Wandel
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Organizational change
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SME
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Brand equity
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Brand image
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Brand management
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Business-to-business
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Bengtsson, Maria
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Madhavan, Ravindranath
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing intelligence & planning
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ECONIS (ZBW)
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The competition-cooperation paradox in inter-firm relationships : a conceptual framework
Gnyawali, Devi R.
;
Madhavan, Ravindranath
;
He, Jinyu
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 7-18
Persistent link: https://www.econbiz.de/10011448068
Saved in:
2
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
3
Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
Saved in:
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