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From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
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Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev; Senn, Christoph - In: Journal of business strategy 36 (2015) 4, pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
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Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush; Sarkar, Soumya - In: International journal of business and emerging markets … 12 (2020) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
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How suppliers penetrate overseas market: Internationalization of Chinese firms from the value chain perspective
Fujita, Mai - 2018
Persistent link: https://www.econbiz.de/10011962143
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Handbook of relationship marketing
Sheth, Jagdish N. (ed.) - 2000
Persistent link: https://www.econbiz.de/10001421986
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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B2B and internal relationships and curative international marketing : a polish case study
Kaufmann, H. R.; Czinkota, M. R.; Zakrewski, Maria - In: Industrial marketing management : the international … 51 (2015), pp. 69-78
Persistent link: https://www.econbiz.de/10011422741
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Internationalisierung von Unternehmensaktivitäten durch Electronic Commerce : Ausgangslage und Perspektiven
Reppegather, Sebastian - In: Handbuch Internationalisierung : Globalisierung - eine …, (pp. 703-722). 2002
Persistent link: https://www.econbiz.de/10001615301
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Die Bedeutung der regionalen Basis für Globalisierungsentscheidungen von kleinen und mittleren Unternehmen
Dreher, Carsten; Kinkel, Steffen - In: Standortbindungen : Unternehmen zwischen Globalisierung …, (pp. 29-60). 2000
Persistent link: https://www.econbiz.de/10001524594
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The internationalisation process as knowledge translation in international business relationships
Choi, Soon-Gwon; Eriksson, Kent - In: Business network learning, (pp. 69-88). 2001
Persistent link: https://www.econbiz.de/10001629500