Wholesale price contracts are widely studied in a single supplier-single retailer supply chain, but without considering an outside market where the supplier may sell if he gets a high enough price and the retailer may buy if the price is low enough. We fill this gap in the literature by studying...

In this chapter, we investigate whether the option contract can coordinate a supply chain when supply chain members have fairness concerns. Specifically, we consider a supply chain consisting of a manufacturer and a retailer where the two members can be either rational or fair-minded, and...