Research on supply chain strategy has emphasized the importance of ensuring the supply chain for a product is appropriately aligned with the characteristics of that product and the market for which it is intended. The current study synthesizes theory from supply chain management,...

Firms use repeated partnerships to gain the benefits of shared experience such as improved coordination, collaboration, and adaptation. However, there are downsides to partnering repeatedly, including vulnerability to opportunistic partners upon whom the firm becomes dependent, muted efficiency...