Huchzermeier, Arnd; Iyer, Ananth; Freiheit, Julia - In: Manufacturing & Service Operations Management 4 (2002) 3, pp. 228-240
Increasing product variety through the use of alternate package sizes is a commonly observed mechanism in the grocery industry. Under such a scheme, however, the response to pricing decisions for each of the different package sizes is affected by how customers make demand choices. We build a...
