Neuschel, Robert P.; Russell, Dawn M. - In: The International Journal of Logistics Management 9 (1998) 2, pp. 99-105
Since deregulation of the airlines in 1978, and rail and truck in 1980, the transportation/logistics Industry has … more of a customer driven marketing approach on the part of transportation/logistics service providers. This article … those who are tasked with making critical marketing decisions. Finally, a vision of the future of the transportation …