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As the distribution strategy, the bundle and add-on strategy has been widely applied to sell the base goods and add-on goods in retail markets. Meanwhile, the rapid growth of e-commerce has also forced more platforms to participate in the above strategies. Motivated by these, we consider three...
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We consider a supply chain with two unreliable suppliers competing to supply one risk-averse buyer. We model the interaction among the supply chain participants as a Nash game among the suppliers, and Stackelberg games between the suppliers and the buyer. By introducing risk aversion, the buyer...
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