Advertising is a crucial tool for demand creation and market expansion. When a manufacturer uses a retailer as a channel for reaching end customers, the advertising strategy takes on an additional dimension: which party will perform the advertising to end customers. Cost sharing (“cooperative...

Purpose: This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer and the entire supply chain in the context of two different kinds of marketing models: The common retailer and the exclusive shop. Methodology: With suppliers who...

"This book explores how green production refers to a process by which management and technological approaches are used to minimize and control the amount of pollutants produced during industrial production processes and how the purpose of GP is to conserve energy, reduce energy consumption, and...