Purpose – Given the tension between the rationale for and resistance to supply chain integration (SCI), the authors aim to provide an update on the rhetoric and reality of SCI and extend theory related to adoption and efficacy of integration strategies. Design/methodology/approach – The...

Purpose Over the past two decades, technological advances have spurred companies to design collaborative processes. Yet most such efforts are difficult to implement, with only a few resulting in sustained competitive advantages. The purpose of this paper is to leverage the tenets of...