Purpose – The purpose of this paper is to explore the marketing‐supply chain management (SCM) interface in new product development (NPD) processes through a contingent approach. Design/methodology/approach – The study endorses Thompson's taxonomy of interfaces – pooled interdependence,...

Purpose – The purpose of this paper is to develop a framework that explains how new product development and supply chain variables are related to one another and how they affect performance. Design/methodology/approach – The insights from literature and an exploratory case study are combined...

Purpose The purpose of this paper is to outline the role of organizational and cultural tools to increase supply chain security within the intermodal rail and road industry. Three main research questions are set, regarding: what organizational and cultural tools are used by companies within the...

Much of the literature on modularity assumes that firms with modular products adopt modular organization. In the realm of supply chain management, no consensus has been reached on the effects of product modularity on supply chains (SC). This paper investigates whether SC choices depend on...

Purpose – The purpose of this paper is to investigate how luxury Italian fashion companies manage the replenishment process, and how they leverage supply chain (SC) to be able to match supply and demand of fashion products. Design/methodology/approach – Literature review was the first step...