Narayanamurthy, Gopalakrishnan; Gurumurthy, Anand - In: Journal of Indian Business Research 7 (2015) 2, pp. 161-195
Purpose – This study aims to understand the structure of downstream network from a supply chain (SC) perspective using a case of an Indian alcoholic beverage manufacturing company. In the SC literature, many researchers and practitioners have studied the design of upstream supplier network....