Purpose – Research related to operations management (OM) in the sport industry is underdeveloped, despite sport being a continued context of study in other management disciplines. Most studies on the topic are conducted largely in isolation and not linked to the wider OM theory base. This...

Driven by increased consumer interest and stakeholder pressure, the number of Fairtrade (FT) products has been steadily increasing. The mainstreaming of FT means that the products are now facing stiff competition within the generic product categories in which they operate. While consumers may...