Purpose – While the beneficial impact of supply chain integration (SCI) and modular product design are generally acknowledged, few empirical studies have examined how an organization can achieve better performance through SCI with modular product design. The purpose of this paper is to examine...

Purpose – The purpose of this paper is to explore the relationship between product modularity (PM) and supply chain integration (SCI), and to identify factors influencing this relationship. Design/methodology/approach – A case study approach involving in‐depth interviews on three modular...

Purpose – This paper aims to examine how an organization can achieve higher performance through integrating supply chain product co‐development (SCPC) and modular product design. Design/methodology/approach – Based on a comprehensive review of literature on product development, supply...