"A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a...

This paper aims at exploring the existing relations among green innovation, environmental sustainability thoughts, environmental performance. We tested research hypotheses using data collected from 575 respondents of SMEs. Questionnaire was used as a tool for finding results through random...