Similar Search Results

Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies

Khan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay - In: Industrial marketing management : the international … 115 (2023), pp. 198-213

Persistent link: https://www.econbiz.de/10014454889

Sustainability and branding : an integrated perspective

Kumar, V.; Christodoulopoulou, Angeliki - In: Industrial marketing management : the international … 43 (2014) 1, pp. 6-15

Persistent link: https://www.econbiz.de/10010359386

Climate change risks, sustainability and luxury branding : friend or a foe

Mahmoud, Ali B.; Kumar, V.; Fuxman, Leonora; Mohr, Iris - In: Industrial marketing management : the international … 115 (2023), pp. 57-68

Persistent link: https://www.econbiz.de/10014454777

Understanding the feasibility and value of grassroots innovation

Gupta, Shaphali - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 941-965

Persistent link: https://www.econbiz.de/10012301287

Sustainability as corporate culture of a brand for superior performance

Gupta, Suraksha; Kumar, V. - In: Journal of World Business 48 (2013) 3, pp. 311-320

Sustainability research highlights new challenges and opportunities for businesses. This paper reviews the literature to understand the ability of sustainable green initiatives when practiced as a corporate culture to individually create new opportunities for operations, management and...

Persistent link: https://www.econbiz.de/10010679239

Seeing Green : Achieving Environmental Sustainability through Lean and Six Sigma

Kumar, Vikas - 2017

Cover -- EDITORIAL ADVISORY BOARD -- Editorial -- Investigating the green impact of Lean, Six Sigma and Lean Six Sigma -- Maintaining sustainable performance in operating petroleum assets via a lean-six-sigma approach -- Lean Six Sigma and environmental sustainability: the case of a Norwegian...

Persistent link: https://www.econbiz.de/10013041776

Transforming Healthcare Sector Through Artificial Intelligence and Environmental Sustainability

Singh, Rubee (ed.); Shafik, Wasswa (ed.); … - 2024

Ai Integrated Healthcare and Environmental Sustainability -- Assessing the Impact of Artificial Intelligence on Healthcare Sector for Enhancing Sustainability -- Exploring the intersection of Ai Healthcare and Environmental Sustainability Future Trends and Challenges -- Bridging Human Interface...

Persistent link: https://www.econbiz.de/10015189983

Evaluating HRM practices for embracing the digital circular economy in Indian manufacturing firms : an analytical study

Singh, Rubee; Joshi, Amit; Raghuveer, Katragadda; … - In: Strategy & leadership 53 (2025) 1, pp. 49-72

Persistent link: https://www.econbiz.de/10015323296

Is market orientation a source of sustainable competitive advantage or simply the cost of competing?

Kumar, V.; Jones, Eli; Venkatesan, Rajkumar; Leone, … - In: Journal of marketing 75 (2011) 1, pp. 16-30

Persistent link: https://www.econbiz.de/10008840474

Developing green supply chain management taxonomy-based decision support system

Kumar, V.; Holt, D.; Ghobadian, Abby; Garza-Reyes, J. A. - In: International journal of production research 53 (2015) 21/22, pp. 6372-6389

Persistent link: https://www.econbiz.de/10011434046