Purpose – This paper aims at investigating the rather unexplored issue of how green innovators address the knowledge needs emerging when initiating a sustainability path, comparing their knowledge strategies with those of non‐green innovators. Design/methodology/approach – The authors...

This paper aims to study whether Human Resource Management and the organizational practices related to New Forms of Work Organization (NFWO) (e.g., teamwork, training, and employee involvement) should be implemented to attain higher environmental and social sustainability performance. This...