In this paper, we explain why firms selectively responding to the most powerful, legitimate, and urgent demands of their stakeholders will not bring about sustainability and offer suggestions on what we should do in light of this shortcoming. Sustainability issues tend to be wicked problems that...

In this chapter, we explain why firms selectively responding to the most powerful, legitimate, and urgent demands of their stakeholders will not bring about sustainability and offer suggestions on what we should do in light of this shortcoming. Sustainability issues tend to be wicked problems...

While firms have increasingly adopted environmentally and socially sustainablemanagement strategies, little is known about how these organizations react duringtimes of economic constraint. On the one hand, conventional wisdom suggests thatfirms' sustainability strategy would be de-emphasized....