Implementing the principles of green marketing started since the 70’s, once the social and societal marketing concepts were defined. The challenges brought around by globalization and the excessive pollution of the environment, that contemporary companies had to face, requested the...

Chapter 1: Perspectives on Corporate Responsibility, Sustainability and Markets -- Part I: Markets and Society -- Chapter 2: Consumers’ value systems in the consumption of sustainable groceries: an intercultural study -- Chapter 3: Sustainability and omnichannel strategies in the Italian wine...

Chapter 1. New roles for a sustainable economy -- Part 1. Digitalization, green businesses and sustainability -- Chapter 2. Green business Model: The digitization of sustainability -- Chapter 3. Bibliometric analysis of research on the concept of CSR and sustainable development in e-commerce --...