Frontmatter -- Advance Praise for The Future of Luxury Brands: Artification and Sustainability -- Acknowledgments -- Contents -- Chapter 1 Artification and Sustainability: Foundational Pillars of the Luxury Worlds of Art, Fashion, and Wine -- Part 1: Luxury in the Time of Covid-19 -- Chapter 2...

The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change...