Practitioners and researchers struggle with valuing the return on sustainability investment (ROSI). We apply a five-step methodology that systematically monetizes sustainability actions to answer a key question: Do sustainable practices lead to a positive financial return for the business? We...

Sustainability in business and ESG (environmental, social, and governance) in finance has entered the mainstream and has generated thousands of research articles that analyze its correlation with financial performance. We surveyed 1,141 primary peer-reviewed papers and 27 meta-reviews (based on...

Do on-package sustainability claims lead to both better product performance and category growth (and thus to a better world)? We conducted a large-scale study of actual consumer purchasing behavior using IRI retail scanned barcode data at point of sale from 2013-2018. We analyzed 36 consumer...