Doyduk, Hande Begüm Bumin - In: Marketing management in Turkey, (pp. 29-47). 2018
Throughout history, the actions of human beings have been analysed based on ethics. In every aspect of human life …, ethics is an essential element, and business life is no exception. Business ethics, and marketing ethics in particular, has … its own cultural dynamics, differs from developed Western countries which makes analysing consumer ethics, corporate …