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Ex ante assessment of sustainable marketing investments

Vollero, Agostino; Siano, Alfonso; Bertolini, Alessandra - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 271-287

Persistent link: https://www.econbiz.de/10013461641

Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z

Confetto, Maria Giovanna; Covucci, Claudia; Addeo, Felice; … - In: Journal of consumer marketing 40 (2023) 6, pp. 758-774

Persistent link: https://www.econbiz.de/10014332334

Circular supply chain management in post-pandemic context : a qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainability

Kaur, Mandeep; Palazzo, Maria; Foroudi, Pantea - In: Qualitative market research : an international journal 27 (2024) 4, pp. 572-607

Persistent link: https://www.econbiz.de/10015324671

Performance management and sustainable development : an exploration of non-financial performance of companies with foreign capital in Romania

Vasile, Valentina; Panait, Mirela; Piciocchi, Paolo; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 371-400

Persistent link: https://www.econbiz.de/10013461645

Unleashing Environmental Sustainability Thoughts for Achieving Environmental Performance : Exploring the Role of Green Innovation

Yousaf, Zahid; PALAZZO, MARIA; Isac, Nicoleta; Ozcan, Rasim - 2022

This paper aims at exploring the existing relations among green innovation, environmental sustainability thoughts, environmental performance. We tested research hypotheses using data collected from 575 respondents of SMEs. Questionnaire was used as a tool for finding results through random...

Persistent link: https://www.econbiz.de/10014243215