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When big is less than small : why dominant brands lack authenticity in their sustainability initiatives
Wallach, Karen Anne; Popovich, Deidre - In: Journal of business research : JBR 158 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014281154
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Cause beneficial or cause exploitative? : using joint motives to increase credibility of sustainability efforts
Wallach, Karen Anne; Popovich, Deidre - In: Journal of public policy & marketing 42 (2023) 2, pp. 187-202
Persistent link: https://www.econbiz.de/10014228909