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Sustainability entrepreneurs act based on expectations about how products will be received by consumers, in which directions markets and demand will develop, or which business models and innovations will prevail. Through their action-guiding function, expectations play an important role in how...
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Of Sustainability and Storytelling -- An Introduction to this Book -- PART 1. RESEARCH PERSPECTIVES. SusTelling: Storytelling for Sustainability -- Does SusTelling for Sustainability Work? An Experiment -- SusTelling in the Reception Lab -- On How Young Adults Perceive Storytelling -- PART 2....
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Problem Statement: Patterns of consumption are considered as a main driver of unsustainable development. In the debate, education and educational organizations are unisonous considered as a key player to contribute to a more sustainable socialization of young consumers. Both schools and...
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Progression towards more sustainable consumption patterns is a key challenge of the 21st century. Higher education plays a crucial role in this in as much as it significantly contributes to building the capacity of future generations to deal with real-world problems of unsustainable consumption....
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