The current study investigates the impact of environmental sustainability government initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and environment consciousness (EC) on green practices (GP). Data were collected using a self-administered survey targeting Gen Z...

Recently, there has been significant research on the environmental, social, and governance (ESG) aspects of wealth generation. Managers have tried to attract investors for sustainable growth by pushing for ESG investments. This study attempts to determine the relationship between ESG scores on...

Recent studies have highlighted the importance of research on consumers’ green behavior in emerging markets. This study aims to determine the variables of the theory of planned behavior (TPB) that influence green purchase intentions in Mexico. Into the model, we incorporated ecological...