Objective: The article’s objective is to identify how media could facilitate the effect of sustainable entrepreneurship on consumer purchase behaviour, based on evidence from the food industry in Nigeria. Research Design & Methods: The research population was experts who have sufficient...

Small and medium enterprises (SMEs) are regarded as significant to economic growth and competition all over the world. The goal of this research is to assess the relationship between green innovation and SME development in market turbulence conditions with respect to the role of green...

The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector. These sections include: sustainable materials; innovation in...

The entrance of sustainable and digital technologies into urban entrepreneurship is a new approach that provides a fertile ground for innovation in businesses. Hence, businesses use new models and methods of entrepreneurship in the context of smart cities to increase their capability and become...

The rapid evolution of technology and a large number of smartphone users are transforming the way the masses access financial services. Fintech companies consistently innovate in developing customized products and services for users and SMEs to increase financial access and inclusiveness to...