Purpose – To review the history of “green marketing” since the early 1990s and to provide a critique of both theory and practice in order to understand how the marketing discipline may yet contribute to progress towards greater sustainability. Design/methodology/approach – The paper...

In the face of overwhelming global challenges like climate change and persistent poverty, can individuals in organizations make a difference? This paper looks at what motivates sustainability managers to devote their time and energies to addressing social, environmental and ethical issues. It is...

The aviation sector has mixed impacts on economic development and environmental degradation. Market instruments and regulations are not always sufficient to balance these conflicting demands. Stakeholder engagement has been recognised as a possible non-market and non-regulatory mechanism that...

"Cross-sector partnerships are widely hailed as a critical means for addressing a wide array of social challenges such as climate change, poverty, education, corruption, and health. Amid all the positive rhetoric of cross-sector partnerships though, critical voices point to the limited success...

Although it is commonly argued that the greening of organisational culture will be essential for sustainable business, little attention has been paid to the feasibility of identifying and deliberately creating a specifically greener culture. This paper assesses the potential for cultural change...

This article examines issues of sustainability in relation to consumption. The authors first discuss the notion of sustainable consumption and the link between individual consumer behavior and the macroconcerns of understanding and influencing aggregate consumption levels. The authors then...

Previous research highlights the tensions that social hybrids face by spanning categories. This paper explores the emergence of legislation to support a new category for social hybrids, focusing on Benefit Corporation legislation in the United States. We present quantitative analysis of the...