""Green Management - A New Paradigm in World of Business" is a thorough handbook for balancing economic success with environmental conservation in today's eco-conscious world. This work carefully investigates the relationship between company operations and environmental responsibility, showing...

"The book's evidence-based approach and analysis of successful green finance projects will elevate the quality of research in the field, fostering discussions on the effectiveness of different financing mechanisms, policy implications, and best practices for sustainable investments"--

Utilizing natural resources wisely, reducing pollution, and taking other environmental factors into account are now critical to the prospects for long-term economic growth and, by extension, sustainable development. We investigate the impact of total natural resource rents (NRR) on India’s GDP...

Our economies currently encourage excessive consumerism, weakening social ties, and depleting natural resources. Unfortunately, this is just the way economies have been developing. However, it is neither inevitable nor necessary. It takes a fresh economic vision to address these issues: a Green...

"Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to...

"The book aims to identify the drivers of SME growth and sustainability in emerging markets and will provide in-depth insights to the marketeers, entrepreneurs and practitioners to unravel the opportunities and mitigate the challenges of small and medium enterprises."

Sustainability, Innovation, and Consumer Preference delves into the intersection of digital technologies and circular economy principles, highlighting how innovations in areas such as IoT, AI, blockchain, and big data are transforming traditional business models into more sustainable,...