Implementing the principles of green marketing started since the 70’s, once the social and societal marketing concepts were defined. The challenges brought around by globalization and the excessive pollution of the environment, that contemporary companies had to face, requested the...

Chapter 1. Corporate responsibility and the value of value(s) -- Part I. Theoretical perspectives on values -- Chapter 2. Personal Values and Corporate Responsibility Adoption -- Chapter 3. The value of philanthropy – some economic and ethical perspectives from Adam Smith to the Post-World War...

Chapter 1. New roles for a sustainable economy -- Part 1. Digitalization, green businesses and sustainability -- Chapter 2. Green business Model: The digitization of sustainability -- Chapter 3. Bibliometric analysis of research on the concept of CSR and sustainable development in e-commerce --...

Misunderstanding terms like ciclicity, circularity, and nonlinearity can bring about confusion and endanger a good idea, tested by industrial ecology and widely known as "dematerialization of the economy". That is why the main the objective of the present article is to clarify the concept of...